Calligraphy student's spend painstaking hours of practice to learn to first conform their writing to specific standards. Only after mastering the ability to make perfect strokes in the Kaisho style are they then allowed to train on utilizing their creativity and expressing their individuality.
About the scroll.
This is the character for tiger 寅 Tora. This is the third character in the Chinese Zodiac. The more commonly used character for tiger in Japanese is 虎 which is also read as Tora.
This is on a white and gold ichimonji surrounded by the Navy cloth.